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I am Priyanka While the focus here is on writing a business plan for potential investors and partners, you may want to adapt your business description for use in other places. For instance, you might decide to put it online to raise awareness of your new venture. To ensure your description is visible on the internet, you’ll need to use keywords that perform well on Google and other search engines. Building in these keywords from the outset will make it easier to edit this content for other uses. Google keywords are a particularly good starting place for search