Ed Burke Strategic Communications
About
"Impact, not Noise." That's the tagline on my website (edburkestrategiccommunications). I teach students (ranging from disadvantaged kids to Wall Street lawyers) how to get their message across in a way that's likely to move their readers/listeners to share their views and act in a way they desire. I teach them to clarify their own agenda, determine their audience/readers' agendas and link the two. In clear, concise, compelling prose. Most people just talk and write to themelves. My students focus on moving the meter. I've been in communications for more than 30 years and in various forms of teaching, training and coaching for 20 years. I learned that the articulate person bests the equally qualified less articulate competitor every time. My passion arises from the fact that I grew up in a housing prioject and ended up as the Chief Marketing Officer of one of the world's most perstigious global law firms. I want to help give others the breaks I enjoyed along the way.
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Frequently asked questions
What is your typical process for working with a new student?
I ask him/her what they needs, and what they like and dislike about the subject and then develop a style and substance that will best suit his/her needs and desires, in conjunction with any goals that I've received from the parents. I am hands-off, preferrig to guide a student to understanding, rather than what he doesn't like. Then I craft a style and substance that will capture his imagination, which can be done -- even in grammer
What education and/or training do you have that relates to your work?
I was a journalist for 15 years and a Director of Corporate Communications for another 15. I taught lawyers how to write and speak effectively.